What is Impossible Cloud

Impossible Cloud offers next-generation, resilient object storage optimized for fast data backup and retrieval.

Who can benefit from the product?

Enterprises and SMBs backing up data to centralized, public cloud providers, or using on-premise solutions, who are looking to save up to 80% on data storage costs. Additionally, companies that prioritize:

• Avoiding the downtime of centralized cloud providers

• Improving the security of their backups

• Increasing performance

What are the product benefits?

Availability and Resilience

• Public cloud providers enabled many companies to lower the TCO of data backups - e.g., by rendering their data centers obsolete and reducing management complexity. Despite this advantage, public cloud providers have experienced numerous outages that affected thousands of companies and millions of customers. This effectively shows that traditional multi-zone redundancy architecture is unreliable.

• Impossible Cloud stores data over a distributed architecture designed to eliminate single points of failure. This in turn creates superior reliability, resulting in optimized availability (lower downtime) and resiliency (faster recovery time).

Security and Durability

1. Impossible Cloud's distributed architecture ensures superior file security and durability:

   • After receiving files from the customer, we encrypt each file with a respective unique key. We then store the files at enterprise-grade data centers - each with industry-relevant certificates incl. SOC 1 Type II, SOC 2 Type II, ISO 27001, NIST 800-53/FI, PCI DSS, HIPAA, and ISO 22301. Individual nodes within the data centers redundantly encrypt files at rest to further increase security.

   • We employ algorithms that continuously maintain the integrity and consistency of files in case any particular server or disk is unavailable. For instance, these algorithms reconstruct files in case a copy on a specific device goes down for any reason.

   • We are, thus, designed for 100% file durability - meaning our architecture is designed never to lose a file.

2. Besides security advantages, we combine established industry best practices with multi-layer encryption:

   • Identity and access management (IAM)

   • Single sign-on (SSO)

   • Default SSL HTTPS end-to-end encryption

   • Server-side encryption

   • Support of client-side encryption

Throughput speed and latency

Impossible Cloud Storage is based on innovative architecture and a plethora of underlying tools that help ensure the highest performance in terms of throughput speed as well as low latency:

• Files are downloaded from multiple concurrent locations. This multi-threaded, peer-to-peer parallel structure maximizes bandwidth to enhance performance and throughput speed.

• Data and metadata are both distributed, enabling users with the fewest required “hops”. This provides latency at least on par with the leading industry providers of hot storage.

Why should you care?

Backup to the public cloud adds an additional reliability dimension when storing the data. However, this often comes at the cost of security and throughput speed, as well as high costs and exorbitant retrieval (egress) fees. Impossible Cloud provides a storage architecture that measurably improves these critical challenges of the major centralized, public cloud providers.

We offer an outage-proof architecture, a new benchmark for security, and highly performant upload and retrieval. Customers using Impossible Cloud Storage will measurably and safely improve backup recovery time objective (RTO) and recovery point objective (RPO) metrics. Additionally, customers can leverage our transparent prices and save up to 80% compared to major public cloud providers.